Gun to Tape

From the starting gun to the video tape.

Gun to Tape makes cinematic, long-form video for athletes, clubs, teams and businesses. Built to stay relevant long after the season ends.

Start a project → See our work
GUN 00:00:00
TAPE ∞
00:45 The Philosophy

Two words.
One idea.

In athletics, Gun to Tape is the whole race. The full distance, timed and true, start to finish. We borrowed the name because it's also what we make: tape.
Real footage, properly shot and properly cut, that still means something years from now.

Built to last

Long-form content, re-cut for any team, any year, any anniversary that comes after.

Shot like a film

Multi-camera coverage, professional sound, professional light. By a business that understands the sport.

Story before highlights

The training, the setbacks, the start-line nerves. Not just the medal at the finish.

02:10 What We Make

Content that earns its shelf life.

Six formats, one standard.
Every film built to be watched again long after it's published.

Athlete Profile Films

Character-led documentary shorts and features that tell an athlete's story beyond the results page.

Race Day Coverage

Multi-camera cinematic coverage from the call room to the finish tape, cut for broadcast and archive alike.

Club & Team Season Films

A full season, captured and edited into a lasting record for members, sponsors and history.

Sponsor & Partner Films

Brand-commissioned films built around athletes and performances.

Training & Process Series

A long-form behind-the-scenes series following a training block from the first session to the start line.

Championship Documentaries

Feature-length films for major meets, built to be watched again for years, not just one season.

04:30 How We Work

From brief to tape.

Four stages, every time.
The same discipline whether it's one race or a whole season.

  1. 00:00

    Brief

    We start with the story: the athletes, the season, the reason the film needs to exist.

  2. 00:20

    Shoot

    On location for as long as the story needs. Race day, training ground, home track. Until dawn if necessary.

  3. 00:35

    Cut

    Editing, colour and sound, shaped into a film that holds up on the big screen or the small one.

  4. 00:50

    Deliver

    Long-form content plus every clip you need. Built to be pulled out and reused for years.

06:15 Selected Work

A few reels from the archive.

A sample of the films, series and season-long records we've helped clubs and athletes build.

Race Day Film · 3 min

Chase the Sun | Louisa Swann

Athlete Profile · 13 min

From Track to Road | Louisa Swann

Race Day Film · 24 min

LUCA XC Relay Championships

Training Series · 4 parts · Episode 1

The Cost to Compete: Team GB

Promotional Video · 10 min

Scully Physio

Athlete Profile · 15 min

Back on Track | Jamie Lilley

Watch all our videos →
08:00 What Clients Say

The Reviews.

They didn't just cover the race, they captured the whole season. We're still using the film two years later.
Head Coach Club Athletics Programme
It looked and felt like a proper documentary, not a highlights reel — exactly the tone our partners needed to see.
Marketing Lead Athlete Management Group
09:40 Let's Talk

Let's put your season on tape.

Tell us about your athletes, your team, your timeline. We'll build a film around it and make sure it still plays years from now.

Start a project →

Or email guntotape@gmail.com directly